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Every brand has a story to tell - story that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And we are the the link between brands and influencers.

We help our clients to find the subject and medium that best fits their unique identity, and then I produce high-quality content and event that meets their objectives to target influencers. 

Apropos SF is a San Francisco, California-based communication agency committed to growing brands launched in 2015 by Vanessa Portois Wermter.

Specializing in building connections for small businesses and start-ups, we communicate the unique story of our clients to their target audiences across a variety of actions: networking connections, media coverages, event organization, social medias, co-brandings. 

We also initiate common actions and events, a co-sharing communication philosophy, to increase the impact of our clients team voice.

French Founders
French American Chamber of Commerce of San Francisco




Public Relations
Media and influencers relations

Social Media
Strategy, planning and development, creative production and execution

Marketing and creative guidance, brand content, marketing tools

Pop up stores, fairs, pilot groups, product launch, parties

 Strategic partnerships, giveaways

Investors, private and public institutions, business networks